Thank you for visiting the Winning Edge’s website
The Winning Edge has an uncomplicated mission statement:
Our goal is simple …….
to help you reach yours !
Dr Bert van Walbeek, after a 30 year career in the hospitality and travel industry, established The Winning Edge in March 1993.
He still is Managing Director of this boutique consulting company, originally offering Marketing & Sales services, but now focused on Risk Mitigation & Crisis Recovery Management.
While his background is hospitality, The Winning Edge meanwhile is facilitating, consulting, training and simulation services to many private industries, like pharmaceutical, optical, banking, bottling and finance organizations, as well as to public entities like transportation and waterworks authorities.
The Winning Edge is active in several associations and dedicates considerable time to corporate social responsibility activities, and is operating from Beijing to Bali, from Mauritius to Macau and from Perth to Philadelphia.
The Winning Edge assists corporate organization, governmental entities, industrial associations and academic institutions with the following services :
MARKETING FOR MORE
MARKETING and/or SALES AUDIT
MARKETING M.I.C.E. and the DESTINATION
TOTAL SERVICE DEVELOPMENT
Developing S.M.A.R.T. mitigation registers
Reduction, Readiness, Response and Recovery
Testing the plans and people’s preparedness
Selling by offering solutions
Getting to “ YES “ by cooperation
Planning for tomorrow’s tourist
Design and development of strategic plans
Increase ROI of your marketing/sales resources
Destination first, product secondly
Putting your customers first!!!!
Facilitating creative and constructive team discussions
Project handling for tourism and hospitality organizations
Lectures at Colleges and Universities
Articles, columns and books on MICE and Crisis Management