Introduction

Thank you for visiting the Winning Edge’s website

The Winning Edge has an uncomplicated mission statement:

                                        Our goal is simple …….
                                                                       to help you reach yours !

Dr Bert van Walbeek, after a 30 year career in the hospitality and travel industry, established The Winning Edge in March 1993.

He still is Managing Director of this boutique consulting company, originally offering Marketing & Sales services, but now focused on Risk Mitigation & Crisis Recovery Management.

While his background is hospitality, The Winning Edge meanwhile is facilitating, consulting, training and simulation services to many private industries, like pharmaceutical, optical, banking, bottling and finance organizations, as well as to public entities like transportation and waterworks authorities.
The Winning Edge is active in several associations and dedicates considerable time to corporate social responsibility activities, and is operating from Beijing to Bali, from Mauritius to Macau and from Perth to Philadelphia.

Our Services

The Winning Edge assists corporate organization, governmental entities, industrial associations and academic institutions with the following services :

RISK MITIGATION

CRISIS MANAGEMENT

SIMULATION FACILITATION

CONSULTATIVE SELLING

NEGOTIATING “WIN-WIN”

MARKETING FOR MORE

MARKETING PLAN

MARKETING and/or SALES AUDIT

MARKETING M.I.C.E. and the DESTINATION

TOTAL SERVICE DEVELOPMENT

BRAINSTORMING

SPECIAL ASSIGNMENTS

EDUCATION

PUBLISHING

Developing S.M.A.R.T. mitigation registers

Reduction, Readiness, Response and Recovery

Testing the plans and people’s preparedness

Selling by offering solutions

Getting to “ YES “ by cooperation

Planning for tomorrow’s tourist

Design and development of strategic plans

Increase ROI of your marketing/sales resources

Destination first, product secondly

Putting your customers first!!!!

Facilitating creative and constructive team discussions

Project handling for tourism and hospitality organizations

Lectures at Colleges and Universities

Articles, columns and books on MICE and Crisis Management

 


Our goal is simple …… to help you reach yours!