MICE – the basics

How to understand the needs of the MICE customers, both for marketing & sales and for operational employees.
MICE buyers test the employees of the suppliers by asking them simple questions to see if the staff handling the operation is well trained and understands that MICE delivery is based on perfect teamwork between the various parts of a hospitality or ground operation supplier.

In this course the participants learn about:

  • MICE and the destination
  • The needs of Meeting, Incentive, Conference and Exhibition buyers
  • Making winning proposals and bids
  • The budget process as sales tool
  • Project planning and reliable logistics
  • Quality service delivery

Below is a video clip in the series “Meetings at Amari (Season Two)”, where Dr Bert van Walbeek explains what makes a MICE Hotel.