Marketing is the study and management of exchange relationships and often defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior.
This way marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships.
The following consulting and training services of The Winning Edge can help organizations achieve those objectives:
- Marketing – the basics
- Marketing – plan the plan
- Marketing – the destination
- Marketing Audit