Focusing on the marketing and sales department, this audit looks at:
- How is the department organized
- What are the specific marketing objectives
- How focused are daily operations run
- How effective is the S&P budget used
Just as a financial audit is undertaken by an outside professional, it is best to have an independent specialist conduct your marketing audit.
The Winning Edge company will come up with useful, substantive answers to these questions and concrete suggestions on how to get more from your marketing efforts and funds.