Marketing – plan the plan

The seminar will teach how to develop crucial marketing rationalization and will study and explain the role of marketing , the life cycle of a destination and the use of modern distribution channels.
By using your product(s) as an example the seminar develops a marketing plan model.

Now the participants can learn the basics of

  • How to conduct research
  • How to segment markets
  • How to execute a SWOT exercise
  • How to (re) – position the products
  • How to measure the effectiveness