The seminar will teach how to develop crucial marketing rationalization and will study and explain the role of marketing , the life cycle of a destination and the use of modern distribution channels.
By using your product(s) as an example the seminar develops a marketing plan model.
Now the participants can learn the basics of
- How to conduct research
- How to segment markets
- How to execute a SWOT exercise
- How to (re) – position the products
- How to measure the effectiveness