Marketing – the destination

This seminar will teach executives in the Tourism Industries how to develop strategic business approaches by understanding the basic marketing process.

  • How to set marketing objectives
  • How to define marketing strategies
  • How to (re) – position the products
  • How to utilize the 7 P’s
  • How to measure the effectiveness



During a two day seminar with lectures, implementation samples and team exercises, the seminar takes the practical approach, by using the past, present and future of comparative destinations as a model.

The seminar will show how to develop strategic marketing thinking and will study and explain:

  • The role of marketing in the Tourism Industry
  • The life cycle of any destination
  • The use of modern distribution channels
  • Develop a strategic marketing concept