Sales is the activity related to selling goods or services to a potential buyer or prospective customer.
Both seller and buyer engage in a process of negotiation to consummate the exchange of values. The exchange, or selling, process involves rules and identifiable stages. They must have in mind that the selling process will proceed fairly and ethically so that the parties end up nearly equally rewarded.
Marketing and sales differ greatly, but generally have the same goal. Selling is the final stage in marketing.
A marketing department has the goals of increasing the desirability and value to the customer and increasing the number and engagement of interactions between potential customers and the organization.
Achieving this goal involves a sales team creating new sales channels. The stages of selling and buying involve getting acquainted, assessing each party’s need, and determining if the values to be exchanged are equivalent or, in buyer’s terms, “worth the price”.

The following consulting and training services of The Winning Edge can help organizations achieve those objectives:

  • Sell …. not tell!
  • Up selling rooms and F&B
  • Negotiation skills
  • Presentation skills