Protecting the assets and the reputation of the organization!
Effective crisis communications can make the difference between quickly resolving a reputation challenge or it becoming a nightmare.
This workshop is directed to Marketing and Marketing Communication Executives of destinations and/or organizations as well as to Senior Government and Association Officials with Communication responsibilities, who accept the responsibility to protect their assets in relation to their customers, their hardware and their software!
There are many principles of good communications, and participants will learn about these paradigms which can help them to take charge of the next crisis.
Designate a single point of contact for the press, but have a backup.
The CEO/President isn’t usually the right person to be the spokesperson.
Prepare for the ” Pity – Praise – Promise ” concept.
Appoint a crisis communication leader with a backup.
Have a regular updated crisis communications plan.
Have tools and resources in place to monitor the news and social media.
Have emergency boilerplate templates for the early moments of the crisis.
Social media needs its own crisis communications plan and team.
Sample crisis communication case studies will be discussed and a sample simulation exercise of a crisis communication scenario will be demonstrated.
Partakers will find out how to craft specific plans for foreseeable types of crises, as well as generic plans for broad categories of unpredictable crises.
They will be taught that while the exact details of each individual crisis situation will obviously vary, determining factors like who’s in charge, where to go, which numbers to call or what to use as backups in advance will save valuable time when a real unpredictable crisis does occur.
Crisis Communication, as the saying goes : “It ain’t over until it’s over.”